A few weeks ago we sent a survey to The Tribe. The results showed us something about our list that is true of the entire industry. Oilfield revenue is largely driven by small businesses.
Nearly 90% of the oil produced in America comes from small independent oil companies. Over 90% of US natural gas production comes from small independent operators.
Likewise, we found over 90% of you are small business owners. The true backbone of the industry. You are the nimble operators, midstream, downstream, and service companies. Without you, this industry could not succeed.
When Americans hear “oil” they automatically think BP, ExxonMobil, and Shell. But these Super Majors could not exist without you. Because you are the true pioneers.
Without you, plays would never heat up. Without you, mid-sized operators wouldn’t know where to buy acreage. Without you, the rest of the industry can’t find oil, get it to where it needs to go, or turn it into the final products that make modern civilization possible.
Without you, there is no oil industry. If you don’t generate oilfield revenue, no one does.
99 Problems & Everyone Has One
If you run an upstream oil company, you’re hurting right now. Oil prices have dropped, and so has has business. You are struggling to meet payroll. You are struggling to keep the lights on. You don’t know where the next dollar is coming from.
Whether you’re an operator, mineral investor, or service company, upstream is a hard place to be. How do you attract investors in a down market? How do attract mineral owners who want to lease acreage when oil prices have dropped by 50%?
If you’re a midstream entrepreneur you might be doing just fine. Midstream companies are weathering the storm because the vast majority of wells have moved from drilling to production. Production means hydrocarbons have to get from the wellhead to their final destination.
But how do you grow marketshare when competition is fierce? How do you prove you are a trusted resource operators can feel comfortable adding to their approved vendor list? How do you attract more customers who need to move product?
If you run a downstream shop your problems are the precise opposite of upstream. You refine hydrocarbons and make widgets. The cost of manufacturing widgets just dropped by 50%.
But how do you attract the ideal customer for your widgets? If you’re a service company that works downstream, how do you get your foot in the door?
For example, Health, Safety, and Environmental (HSE) is a major business driver across the oilfield. You don’t have to look any further than BP Downstream’s homepage to see HSE’s importance.
In 2014 we saw continued improvement in our process safety… – BP Downstream
But if you’re an HSE consultant, how do attract downstream companies who need your services? Your market is going to grow to $56 billion by 2030. How do you get the biggest slice of that pie?
Time vs. Money
In business, you either have more time than money, or more money than time. This isn’t an abstract statement. It’s a fact I’ve lived for nearly 7 years.
Almost every person I follow online offers courses, consulting, coaching, and every other revenue growth service you could image. Unfortunately, I’ve never had the money to pay them.
It has taken me 7 years to teach myself how to master all of the skills that go into exponential growth. I must give Drillinginfo a heavy hat-tip for investing so much in me. Without them, I wouldn’t know Sandler Selling, Search Engine Optimization (SEO), brand storytelling, or any of the insanely successful marketers who have become my friends and mentors.
Jay Baer taught me Youtility. Marcus Sheridan taught me the “they ask you answer” philosophy that transforms your brand into the Wikipedia or your industry. Mark Schaefer taught me compassion for my clients. Doug Karr taught me to wreck shop. Period.
Many of you are just like me. You might not have the money for a Tribe Rocket Annual Subscription. But you have the time to invest to personally master these skills and put them to work in your business.
I want to teach teach you exactly how it’s done.
Oilfield Revenue University: Return On Investment (ROI)
Oilfield Revenue University (ORU) is Tribe Rocket’s solution for small businesses across the oilfield. We will get into the specifics in a minute, but let’s start with why.
ORU gives you the knowledge, tools, and skills you need to accelerate organic revenue growth through leveraged and scaled relationship-building tactics.
These are the same tactics I used at Drillinginfo to build the company’s online platform. Here’s a snapshot of the outlandish results these tactics produced:
Drillinginfo Results
- Increased blog traffic by over 2,000% in one month
- Attained over 1,900 email opt-ins in less than 6 months
- Took blog traffic from 200-400 unique visitors per month to over 15,000
- More than doubled the company’s Klout score (a measure of your online influence)
- Grew Twitter followers by over 5x
- Grew Facebook Likes by over 5x
- More than tripled LinkedIn company page following
- More than doubled LinkedIn company group members
- Gained notoriety with leaders at major oil and gas companies like Shell and Chesapeake
- Multiple re-tweets from industry heavyweight T. Boone Pickens
- Established the company as a “best in class” thought leader in the industry and received countless accolades from marketers across the globe
- Social Media Examiner (SME) case study titled “Three Steps to Becoming a Thought Leader in Your Industry“. SME is the largest online social media magazine in the world with over 390,000 daily subscribers. The piece was sent to over 217,000 email inboxes and Tweeted, Liked, InShared, +1’d, etc. over 5,000 times
- Routinely produced over 150 leads with individual blog posts
Drillinginfo’s Perpetual Return on Investment (Any Content Lives Forever–Great Content Ranks Forever)
Keywords are the words you type into Google to find answers to your questions. Ranking first on Google means traffic for your website. If your website has the right architecture, that traffic “converts” into leads. If you have the right brand story those leads become sales.
In my time at Drillinginfo I targeted 13 keywords. To this day Drillinginfo ranks first for these keywords. And they’re not even paying me anymore! Here are the specifics.
- 13 Target Keywords
- 23,540 searches per year
- 1,962 searches per month
- 64 searches per day
Let’s pause and reflect on that for a moment. Drillinginfo still receives nearly 2,000 website visitors every month from people clicking on articles I produced as long as two years ago.
Oilfield Revenue University will give you the blueprint to drive crazy traffic to your website just like Drillinginfo.
Mark LaCour, my co-host on This Week in Oil & Gas, put these strategies to work at modalpoint.com. The results?
He now outranks billion dollar competitors across countless coveted keywords.
Using the tactics you will learn in Oilfield Revenue University modalpoint closed the largest deal in company history in Q4 2014. 10 times its average deal size! Mark used to have a team making cold calls. Today he doesn’t do ANY outbound sales. In fact, he had to hire a sales guy just to handle all of his inbound leads.
Oilfield Revenue University Alumni will have access to all of the tactics and strategies that produced these results. The members who relentlessly execute “the formula” will follow in his footsteps.
What Do I Get if I Join Oilfield Revenue University?
Oilfield Revenue University is a groundbreaking solution that teaches small businesses how to drive website traffic, leads, and sales on a scale that was once only available to industry giants.
We’re opening the choke. Here is a taste of what’s to come.
- 12 Video Training Courses with PDF workbooks
- Bundled and Individual Video Training Options
- Monthly ORU Alumni Conference Calls — Ask Questions and Get Answers
- Oilfield Small Business Networking Platform
- Silly-good Bonuses from ORU Brand Partners
If that’s not good enough, people and companies who invest in the bundle will get a 14th Oilfield Revenue University Video Training Course that ties it all together. On top of that, we’re going to add one ORU Course to the platform each month. If you invest in the bundle before October 1st you will get free access to new ORU Courses for one year.
When Does This Launch, And Exactly What Will I Learn?
By now you’re probably wondering when we launch and what’s involved.
- Oilfield Revenue University launches in September.
- If I told you I would have to kill you…Okay, not really.
That’s called a tease. If I told you all of the details today, you would have no reason to tune-in to discover them later. Over the coming weeks, you will hear more about Oilfield Revenue University.
You will learn the specifics behind the offering. The topics covered in each training course, the benefits of hiring a remote “Chief Marketing Officer” (CMO), what’s in the Oilfield Small Business Networking Platform, what bonuses you will get from our brand partners, and much more.
For now, all I can say is GET EXCITED!
This isn’t disruption. This is history. We would be thrilled to have you along for the ride!
Leave A Comment
We’ve done extensive market research leading up to this announcement. But we haven’t been able to talk to everyone. So, what do you think? Is this something the industry needs? What would you like to learn about? Is there value in teaching small oilfield businesses how to get results? Do you think we’ve lost our minds? Whatever you think, leave a comment below!
The post Oilfield Revenue University: Exponential Growth for Small Upstream, Midstream, Downstream, & Service Companies appeared first on Tribe Rocket.
